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If a picture is worth a thousand words what is a video worth, especially if it influences your sales? Why are videos so popular in our daily lives? Whether for entertainment purposes or educational purposes, a video can have far more impact than reading lots of tiring text. Besides, our attention span in the digital world is much more short-lived! We are presented with so much information, videos help process some of it, and allow us to digest this type of content because motion is always more eye-catching. But most importantly videos can evoke an emotional response much easier than a static image.
Does my business need to be online? Of course it does! For any kind of business? Of course it does! eCommerce is a fantastic way to grow your business, reach new customers and increase your profits.
A beautiful Landing page has the looks. A great landing page has the looks and also brings conversions!
Marketers are always accountable to justify the spent on the marketing budget and attribute results to the various marketing channels. Which was not always an easy task to undertake before the internet entered our lives.
I am sure all of you came across a Google My Business (GMB) listing when searching for a business name or a service. A typical example of a GMB listing is the detailed information of a business on the right-hand side of the SERP (Search Engine Results Page), known as the Google Knowledge Graph. Another one is a listing of a business in Google maps and the one you come across more frequently, is within the results page, a listing of three businesses under a map.
Due to our vast experience, and as an established digital agency in Cyprus, we are proud to have undertaken a consultation and supporting role to help the Ministry of Foreign Affairs of Cyprus. Given their objective to launch a new era in communication, we assisted them by upgrading their digital presence. We also took steps towards dynamic ways of communicating through their Social Media networks.
So what is programmatic advertising? ““Programmatic” ad buying typically refers to the use of software to purchase digital advertising. As opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. It’s using machines to buy ads, basically.” Jack Marshall
Christmas is by far my favourite time of the year. Oh yes sure, it is very commercial, but it brings out the child in me..and I love it. Now, how can we capitalize on the commercial aspect of this festive season? Did you know that only 2% of shoppers typically convert on their first visit to an online store, according to AdRoll? Well with smart retargeting campaigns we can attempt to reach out to those 98% giving them many more chances to convert by serving targeted ads to them via search, social media, and other websites. See some tips below to help your christmas campaigns convert more and perform better:
The past few weeks I have been literally melting in the heat of Nicosia, and despite the fact that my air conditions are working full blast around the clock, they honestly don’t seem to be performing. Plus everything seems to be breaking down, my car, my computer screen. I desperately need my summer break. And I find myself in a holiday mood already. I have already started making a mental note of what to bring to have my dream holiday that I so much deserve:
One of marketing’s primary objective is to support sales to generate leads and help them convert into customers. Often the problem is that marketing is good at generating many leads but they are not converting that many to new customers. As a specialized digital agency in Nicosia we hope that with these basic tips we can help you boost your conversions: