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With sweat and tears, you managed to build up your business and now it’s the time to create an online presence. The last thing you want is to have a broken website, that will drive away potential customers and leave a bad first impression for your brand. Websites are never static. They are a living, dynamic entity, with moving parts and interactive experiences. Whether you already have a website and looking to redesign or simply creating a new one, doing your homework before you embark on this creative journey will save you a lot of frustration and headaches. We will talk about 10 common mistakes to avoid when you design your website.
I am sure all of you came across a Google My Business (GMB) listing when searching for a business name or a service. A typical example of a GMB listing is the detailed information of a business on the right-hand side of the SERP (Search Engine Results Page), known as the Google Knowledge Graph. Another one is a listing of a business in Google maps and the one you come across more frequently, is within the results page, a listing of three businesses under a map.
I am sure all of us have encountered at some point a 404 page and most of the times an ugly default server error message that stress you out as if you did something wrong!
New markets, more customers, growth and expansion. Sounds exciting and promising! You have defined your overall business strategy and you have decided which countries to target; so, and next obvious step is to plan your digital strategy. What is the approach you should take and plan to follow? Do you need a multi-regional or a multilingual website? Do you need to localize your content and how will search engines know who you are targeting? As an established digital agency in Nicosia, here's our International 2018 SEO guide. We hope this will help your website become more finable and rank higher.
Our experienced web development team in Nicosia is accustomed to validating html on all our web projects. Validating html means checking whether a page is free of errors, using a computer program. HTML validation refers to the procedure of checking whether the html code on a web page complies with the HTML standards, as set by the W3C Consortium. Imagine it like comparing a sentence to the rules of grammar that apply to the language that the sentence is written in.
With almost 12 billion monthly searches, Google’s dominance in online search is undisputed. Although you probably use Google every day there are lots of useful Google search tricks which you are not aware of and can entertain you. Are you ready to have some fun with Google tricks?
SEO – Search Engine Optimization is a form of online marketing that helps you become more “findable” putting you in front of your prospective target audiences. For many SEO is quite intimidating as it also includes some technical aspects. So, as an experienced digital agency in Cyprus, I decided to write a short Blog post with SEO tips. The following can dramatically increase and help improve your ranking, provided that your online presence is built correctly. Meaning it conforms to the rules of the most popular search engines around (Google, Yahoo, Yandex and so on).
YouTube has been outperforming Yahoo and Bing in terms daily searches which indicates that videos can be an important traffic builder for your website. Especially if your video is hosted on YouTube. In fact, in 2009 a Forrester study stated that “pages with video are 53x more likely to rank on the first page of Google search results.” Despite being a five year old study, yet the point prevails – Google SERPs prioritizes video results. So how do videos affects SERP?
On-Page SEO is the cornerstone for achieving top rankings in search engine results pages (SERP). It is the process of optimizing the content and code of your website. As a specialized web development agency in Cyprus, we would like to share some best practices & techniques for On-Page SEO that will help your website rank higher in search engines.