Silia Vassiliou

If a picture is worth a thousand words what is a video worth, especially if it influences your sales? Why are videos so popular in our daily lives? Whether for entertainment purposes or educational purposes, a video can have far more impact than reading lots of tiring text. Besides, our attention span in the digital world is much more short-lived! We are presented with so much information, videos help process some of it, and allow us to digest this type of content because motion is always more eye-catching. But most importantly videos can evoke an emotional response much easier than a static image.

Marketers are always accountable to justify the spent on the marketing budget and attribute results to the various marketing channels. Which was not always an easy task to undertake before the internet entered our lives.

I can’t believe that BLEND, the web design agency in Nicosia, is already 4 years old. A four-year old “child”. With the maturity of a forty year old man, experience wise that is. And with the culture of a thirty year old, breezy, fresh, hip and full of energy! A unique blend if you think about it. So, how did we manage that? Hmmm…let me tell you..how we do it the BLEND way.

I know so many people that have the Monday blues every Monday and feel that it is a drag to get up and go to work every day. However, I am one of those people with a big drive. And why shouldn’t I have that? When even work is so much fun…well most of the times anyway! So, how do we have fun at work?

So what is programmatic advertising? ““Programmatic” ad buying typically refers to the use of software to purchase digital advertising. As opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. It’s using machines to buy ads, basically.” Jack Marshall

Christmas is by far my favourite time of the year. Oh yes sure, it is very commercial, but it brings out the child in me..and I love it. Now, how can we capitalize on the commercial aspect of this festive season? Did you know that only 2% of shoppers typically convert on their first visit to an online store, according to AdRoll? Well with smart retargeting campaigns we can attempt to reach out to those 98% giving them many more chances to convert by serving targeted ads to them via search, social media, and other websites. See some tips below to help your christmas campaigns convert more and perform better:

The past few weeks I have been literally melting in the heat of Nicosia, and despite the fact that my air conditions are working full blast around the clock, they honestly don’t seem to be performing. Plus everything seems to be breaking down, my car, my computer screen. I desperately need my summer break. And I find myself in a holiday mood already. I have already started making a mental note of what to bring to have my dream holiday that I so much deserve:

One of marketing’s primary objective is to support sales to generate leads and help them convert into customers. Often the problem is that marketing is good at generating many leads but they are not converting that many to new customers. As a specialized digital agency in Nicosia we hope that with these basic tips we can help you boost your conversions:

With the proliferation of social media sites, the idea of “earned media” as an essential marketing tool has risen. But does that mean that earned media are of greater value than paid media? To answer that question we first need to understand their differences. As an experienced digital agency based in Cyprus, I decided to write a short post explaining what each refers to.