Lifegoals Fund

Crafting a personal & customised look for a professional provident fund BLEND worked with Emergo Wealth to design and develop the website of LifeGoals Fund to create awareness for this newly launched service. LifeGoals is a professional provident fund, giving the opportunity to anyone to save for their retirement in a very customised manner. Our challenge was to communicate what LifeGoals is, a rather complex product for most people, in a very simple manner for any potential client to understand it. Our task was to communicate the simplicity of their investment portfolios, show their difference from conventional provident fund schemes and create an interactive interface with enhanced user experience.

Our response was an inspiring and fun design approach that reflects the trustworthy attitude of the fund with just the right creative touch via hand-drawn illustrations and photo-montages. We designed & developed the website to respond as well on mobile devices as it does on a desktop. LifeGoalsFund.net is a fully responsive, multilingual website, powered by our own customised Content Management System (CMS). Along with the website we also produced a promotional video, fully illustrated and animated in both Greek & English. Utilizing the video we introduced Peter and Eleni, two characters which most people can relate to. Via storytelling we explained in simple terms what this great new service is all about. After working closely with the client to come up with the proper script and storyboard we illustrated the characters and visuals to be in-line with the website style before animating the graphics. Besides the video production we also provided assistance with the copy-writing and voice-over services too.