Do Twist

Giving the fashion addicts the unusual Twist Do Twist constitutes the response to the uniformity on the high street, bringing together emerging designers from all over the world. It targets women seeking the exciting, the inspirational, the unusual twist to their wardrobe. The Do Twist team approached BLEND to assist in helping them realise this vision into a solid functional and customised platform to their unique needs. Inspired by bold patterns, radiant colours, and authentic designs, our team worked closely with Do Twist. We customised our in-house e-Shop platform according to their design direction combining it with our usability expertise and technical advice. With a fully responsive and successful product they now devote their attention to hand-picking designers with origins in some of the world’s most beautiful corners and vibrant cities.

Our team was provided with a clear design direction and predefined brand of what they wanted to create. Following which, we adjusted the user experience, design details, responsiveness, created new pages and properly applied these on our e-Shop platform. We centred on clarity and style consistency, to appropriately show-case each respective product and its features. From there, we could tell a story that distinguishes the Do-Twist products, inviting its’ customers to make a purchase. The BLEND in-house developed e-shop platform, offers the main array of features and functionality that can operate as a turn-key e-shop solution. We used our inhouse platform as a basis for Do Twist. However, we ended up developing many custom features and attributes as the client wanted the e-shop to operate in line with their envisioned selling process. For example, we made changes on the designer’s profile area and back-end functionalities for each designer to manage their products. The end result is an e-commerce platform inspired by the adventurous and edgy spirit of the brand. Large images hook visitors right as they land on the homepage, inviting them to explore all product categories. With rigorous testing on responsive elements for numerous sizes and resolutions, we ensured that users can browse the products on their smartphones or tablets quickly, and as easy and efficient as possible. Moreover, we ensured that this does not compromise the user experience and functionalities of the platform. Additionally, we optimised navigation, interactivity and all functionalities which we carefully adapted to work equally well for touch screens and small screens as well as Desktops.