Djibouti Data Centre

Building a solid online presence for the first data center that connects East Africa with three continents Having worked with the founders of Djibouti Data Centre (DDC) and Africa MSI (AMSI), they decided to redevelop their old website. We were asked to redesign & redevelop their website to upgrade their online presence and reflect DDC’s growth and success. Our team received a brief to transform and redevelop their initial mini-site to a high-end website. The new website had to reflect the fact that DDC is the first Tier 3 carrier-neutral data centre in east Africa with direct access to all major international and regional cable systems. It literally connects Europe, the Middle East, and Asia markets with Africa.

We designed a very clean and professional website. As opposed to using common stock photography representing their industry we created for the home page a promo header with elements emphasising the company’s business positioning. Therefore you can see their products, and client services in east Africa. Additionally, we designed a scrolling type of website, which the client likes. Moreover we applied a parallax effect with very smooth transitions and very subtle animations on the images when you hover, to give it that extra subtle oomph and make it livelier. We developed the website was on BLEND’s CMS. This is equipped with advanced dynamic functionalities so that DDC has full control over their content and can expand it further. Additionally, we optimized the website for a better viewing experience across any device given that we applied responsive design, as well as SEO best practises. Should the client decide in the future to add any language, they can do so as the platform is multilingual, and can be easily expanded based on the client’s needs. We created a professional email template for the DDC so that they can connect, inform and promote their services to their audience. Thus, now DDC always remains fresh in their audience’s minds via regular and value added communications. They deliver the company’s right marketing message, at the right time, via email marketing. Additionally, Blend integrated this capability with MailChimp, one of the industry’s leading email marketing service providers. With this integration they can execute email campaigns and receive live reports during each email campaign.