ADS Securities Global Portal

Bridging time zones between East & West with a unique design experience Given our extensive experience in the Forex Industry, the leading player in the UAE ADS Securities L.L.C approached us to design and develop their new global portal. Our challenge was to redevelop their portal befitting a leader in the industry that also reflected and addressed their UAE and Asian web strategy. The portal had to clearly demonstrate that they are targeting two different core audiences, Institutional and Retail, and from two geographic regions “under one roof”.

With the creation of their new portal, ADS wanted to present a fresh image with a modern website design following the latest trends. We created a new look & feel appealing to their target audience which at the same time portrays the global image of the company. Taking into account that the portal will be used via multiple devices we designed a responsive layout that works equally beautiful across large and small resolutions. To achieve this we used full width elements, beautiful big imagery and a clear structure. Our biggest challenge during the design phase of the project was to come up with the right imagery for the new global image that ADS needed to reflect via their new portal. Choosing the right stock photography is never an easy task. Which is why we chose photos that reflect what section they represent but ensured that the look of each photo complements the overall site design too. However, this time our creative team took a step further by creating some custom key visuals. We combined photo-editing and digital painting techniques to deliver a look that not only feels professional and trustworthy but artistic too. For this complex project we partnered with our team in Ukraine and we built a fully dynamic, responsive website localised into multiple languages including English, Arabic, traditional and simplified Chinese. We undertook the integration and customisation of the portal with a third party CRM system and market feeds entailing an Economic calendar, MT4 Quotes and market news. The result is a more user-friendly portal enriched with the described functionalities and widgets that features a clean and intuitive information architecture. As a result, users can now easily navigate through ADS’s services.