Infocredit Group has been a leading provider of commercial and credit information for over 46 years and offers high-quality flexible solutions, ranging from Credit Risk Management to Regulatory Compliance, Debt Recovery & Call Centre Services, Training, Corporate Governance and Consulting.
Goal: The client was looking for a comprehensive digital strategy that would outperform the natural shift to online channels to promote their services, seminars, products, tools and increase sales.
Action: We built 3 different campaigns: remarketing to previous site visitors, demographic and interest targeting, demographic and behavior targeting. Within the campaigns, we used three ad formats: video, image and carousel. We built a campaign targeting a Lookalike Audience from previous purchasers. These ads were shown to a specific audience of people aged 25–60 in Cyprus and Greece.
Results: The campaigns had a high engagement rate and the client achieved an impressive sales conversion rate.
- A full digital marketing plan was developed to increase new client numbers
- Facebook strategy and content were improved
- An email marketing campaign was created
- Potential clients expressed a strong preference for online and email communication
Contact us to learn how to use strategic thinking to develop a successful marketing strategy for your company.
