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One Light is a leading manufacturer of high quality modern technical lighting at affordable prices with headquarters in Cyprus. Testament of its quality is the fact that it supplies lighting to wholesalers in 62 countries. Additionally, it prides of a one-day delivery, making it indisputably a leader in its field.
To further bolster their position and build a loyal wholesale following through the creation of a strong direct-to-consumer relationships, they partnered with BLEND to carve out a digital brand hub. We focused on three key areas. To better present its products and procure new clients online; while better serving them all. And design & develop a scalable and easy to manage platform that could support their expanding needs.
One Light
Cyprus
Stock Control Integration
Usability & User Experience Design
Video & Animation
Web Design
Web Development
In order to build upon One Light’s unique value, we centered our efforts on UX and visual design, to create a completely fresh yet functional digital platform. One Light needed a design system and platform that could accommodate a growing product mix. We wanted the digital presence to clearly communicate with any customer - new and old. So, we designed a clean yet informational site, with subtle constant movements resulting to a surprising, fresh web experience.
Infused with sleek black and white imagery, the homepage showcases key website categories with minimum content. We re-architected the site successfully heroing products with detailed information on each product and the capability to download data sheets on each respective product. Instead of simply presenting a set of "digital shelves", we worked to ensure that the personality of One-Light’s products shine through each pixel and sheds appropriate light on each product category. This in turn clearly presents the various products in each category, enabling customers to easily scroll through.
To highlight their global network, we created an animated map. Upon which we segregated the continents and regions, clearly tabulating the locations they serve under each. With this solution each client is showcased under each location in a visually immersive but clear manner.
With the use of HTML5 animations we helped the new ONE Light website to stand out by being more alive and unique. For the animations we hand drew sketches, created frame animations and even produced a video. All the former result to an enhanced user experience.
Staying true to our fully customised approach on the website design we also created a series of custom vector icons. These were used for the clients’ portal area and for the products specifications pages. With a clean minimal design, equipped with icons that are both desktop & mobile friendly, it looks sharp on every screen resolution.
1-light.eu features a responsive framework and content strategy tailored to users' core needs making it easy for visitors to immerse themselves in the brand's products, story, and reach. The site leverages WordPress to blend content, promoting an organic flow that connects more deeply with each visitor. The News section promotes new products it carries. Each news article carefully calls out every product promoted, with links directly back to the product page driving traffic there.
ONE Light customers are offered direct access to their B2B portal. From there they can check product availability and arrival dates, view high resolution photos of products of interest, download IES files, product data sheets and installation manuals as well as check their open orders and account statements. We additionally developed a unique module to help the client present the several locations it serves, listing each client in each country.
As always, all the websites we create are built on responsive frameworks. We never compromise the experience across any devices. Which is why we perform rigorous testing on responsive elements for numerous sizes and resolutions. Furthermore, we optimize and casefully adapt navigation, interactivity and all functionalities to work equally well for all devices.
During our re-design process we proposed a variety of concept designs for the new website. As a result, we refined the product area with a more unique and modern layout. We also created a small series of video demos to present our thinking in terms of animation and interactivity flow. Not all of our ideas were accepted for final development but we are always proud of the conceptual work that takes place during our web design & development process.
"One Light has been one of our most consistent and oldest clients to date! As always, it has been a great pleasure for a fresh new opportunity to be creative with the design and build of their new corporate website!"
Neophytos Papageorgiou
BLEND Production Director
Social Media Management
Usability & User Experience Design
Video & Animation
Web Design
e-Commerce
Usability & User Experience Design
Web Design
Web Development