The Four Seasons Hotel

Website redesign

Upon renovating the hotel renovation, the client wanted to customise and simplify the overall website user experience. Moreover, it simultaneously had to exude the luxurious feeling, that is evident as soon as you step in the hotel. We adopted a modern approach, injecting as many details in the design of the website to communicate the quality of the hotel, in every aspect and facet. This was made possible with the use of beautiful photography and a professionally created video. Likewise, our number one priority remained to improve the overall user booking experience. This posed a challenge for us given that we were limited by the existing booking platform, which nevertheless we successfully achieved. We also, undertook quality checks and the design direction, to ensure a pixel perfect implementation. To live up to the hotels' expectations, we provided responsive design templates. We created these for mobile and tablets too, without compromising the user experience irrespective of the chosen navigation device.

Extensive design style-guide

While working on the Four Seasons website redesign we wanted to help them establish a consistent online identity. So, we created an extensive design style guide to support any further development and creation of on-brand content of their online properties. The design style guide communicates the Four Seasons design standards to the entire group. It also acts as a reference for their designers, writers, and developers to have a solid framework and use as a starting point for their work.

Newsletter & email template designs

In alignment with the elevated image of the Four Seasons, it was important that every aspect of the Hotels communication portrays this. Therefore, we created the hotel's Newsletter and email designs to reflect their enhanced and aligned online image.

Brochure design

Additionally, we redesigned their brochure using the established online design portraying a consistent image online and offline.

Animated banners

Consistency in branding is imperative. So, we have been supporting the marketing team of the Four Seasons by creating HTML5 banners with selected campaigns they embark on.

Cinemagraphs & videos

When we first met the Four Seasons team and they described the meticulous detail that the renovation underwent, we wanted to find a way to communicate this. We felt the most appropriate way was by telling little stories, of every important detail that sets the Four Seasons apart. So, we suggested the use of mini looped videos and cinemagraphs, the latter of which was never previously utilized in Cyprus. Cinemagraphs are still photographs in which a minor and repeated movement occurs, forming an animated effect of a single detail. Sounds fun and simple huh? Actually, the creation of a single cinemagraph entails the following elements which we undertook and managed. We came up with scene ideas and scripts alongside on-location video shooting around the hotel. Our objective and aim was to highlight the quality details and experience of the hotel. So, we combined static images and video with photo-manipulation and techniques to create the cinemagraphs. The final results included high-quality 1080 px videos shared on social media which translated to the successful engagement on Instagram, and not only.

"BLEND has given us the creativity we were looking for to match our new online visuals through out the online marketing cycle. The promptness and teamwork were definitely integral part of this big success."

Marinos Shiaxates

Sales & Marketing Manager